This is a little off topic, but I can’t stop myself.
Usually I am lost in admiration for the brilliant way ESPN has extended its brand into the cross-media juggernaut that it is. But lately, in two local Rite-Aids, I’ve seen large displays devoted to ESPN-branded … reading glasses?
ESPN Readers
I mean, far be it from me to question anyone’s quest for licensing income in these difficult times. But does putting one of the world’s hottest global sports brands on drugstore reading glasses make any sense?
